You build journey models in a table structure.


The top row of the tabular journey model depicts the stages of a journey. The different stages represent points in the timeline. Each stage can contain multiple columns, commonly referred to as steps.

You can't remove the stages from your model, and you can't have more than one line of stages.

The stages row is fixed, it stays visible when you scroll down longer journey maps.


The lines of the table represent the different sections of the journey. For example, you use the section Customer Sentiment to model changing customer sentiments, or the section IT Systems to show which systems are relevant to a specific step. You can add every type of section as often as you want. It isn't possible to mix different sections in one line.

To learn more about the different sections available, see Use different sections.


A column spans all sections. A stage can contain multiple columns.


The smallest element you can edit is the card, contained in a table cell. What you can add to a card depends on the section type. Single cells can't be moved.

Next steps